# Sì Chef · full facts

> Sì Chef is the AI colleague for restaurants, made by Glowbright. The owner writes to it or sends a voice note from the Sì Chef app, as to a colleague, and it does the restaurant's second job: bookings and email requests, the website and menus, social posts and graphics, review management, invoices and the accountant's register, and the team's daily recap. Nothing goes public without the owner's «sì».

## Facts
- Name: Sì Chef (written «sìchef.» in the logo). Website: https://sichef.ai. Made by Glowbright LTD (HE 493253, Limassol, Cyprus; glowbright.io), founded in 2019.
- What it is: an AI colleague with its own app (the Sì Chef app). The owner and the team write to it or send it voice notes; it prepares the work and asks the owner's yes before anything goes public.
- Slogan: «Tu pensi alla cucina e agli ospiti. A tutto il resto dice sì.» (You look after the kitchen and the guests. To everything else it says yes.)
- How it works: 1. You write to it (a message or a voice note, nothing to learn). 2. It does the work and shows you a test copy first. 3. You say yes: one tap and it goes live; without your yes nothing goes out.
- First restaurant in service: Augusto Wine & Dine, Bruges (Belgium), every day.
- Packages: Base (everything about the website: a new website with SEO and GEO, direct bookings from it, with the card as guarantee (the owner chooses when it applies: events, weekends, chosen days or from a party size, and how much a no-show pays), the start of the restaurant's style guide, and the menu kept up to date by Sì Chef on the site and as a PDF to print, with hours, copy and photos, events on the website (not on Facebook), website analytics (who visits and from where), indexing of the site, and review management) · Pro (the recommended one: the site and bookings, a call with Sì Chef by voice whenever the owner wants, social media management on Facebook, Instagram and LinkedIn, events on social media too with the Facebook event, the restaurant's full brand book and graphics, email marketing to the restaurant's guests, invoices, and the team with shifts (rota); ready in 10 working days) · Ultra (coming soon: all of Pro plus the voice secretary, which answers calls after hours or mid-service, tries to take the booking, puts urgent calls through to the owner and otherwise tells the caller they will be called back and the owner who called; the chat on the website; till, stock and orders; operational advice from the restaurant's numbers: margins, what works and what does not; ad management on Meta, Google and LinkedIn, done by Sì Chef; the periodic newsletter to guests; and a dedicated account manager) · Enterprise: Pro for three or more restaurants, with a layer to run them together · Enterprise Ultra, for groups and franchises. Prices are given on a ten-minute call with the Sì Chef team, never on the website; book it at ${u}/#contatto.
- Not in Base or Pro: phone calls, SMS, WhatsApp, ads, the periodic newsletter, website chat, till, stock, orders and operational advice (these are Ultra, coming soon).
- Card guarantee: the owner chooses when it applies (events, weekends, chosen days, or bookings from a party size) and how much a no-show pays; the guest leaves a card in the booking form on the restaurant's own site, and if they do not show up, the table is paid anyway. No payment link is sent.
- Review management: after every dinner Sì Chef asks each guest how it went; when something went wrong, the owner knows the next day, with a reply already written to win the guest back.
- The website: built by the Sì Chef team, which also improves its ranking on Google (SEO) and in AI answers (GEO); Sì Chef keeps hours, dishes and events up to date.
- Languages: the website it runs is published in every language the restaurant needs; the owner can write to it in their own.

## The sixteen jobs
- Prenotazioni: Prenota, sposta e cancella i tavoli nel tuo sistema. Chi prenota un gruppo lascia la carta: se non viene, il tavolo è pagato.
- Email e richieste: Gruppi, eventi e fornitori: ti porta la richiesta con la risposta già scritta, nel tono del locale.
- Il sito: Lo costruiamo noi e ne miglioriamo il posizionamento: SEO su Google, GEO nelle risposte delle AI. Orari, piatti ed eventi li aggiorna lui, in tutte le lingue.
- Menu e stampa: Sito, menu da stampare e carta dei vini partono dagli stessi dati. Cambi un piatto, cambia ovunque.
- Eventi: Gli dici l'evento e lo mette sul sito. Nel Pro anche sui social, e crea l'evento su Facebook. Prima ti mostra la prova.
- Social: Gestisce i tuoi social su Facebook, Instagram e LinkedIn. La sera prima ti manda il post di domani in due versioni: scegli con un tocco. Ai commenti risponde lui.
- Grafiche: Storie, post, locandine e menu con i colori e il logo del locale. Te li mostra in chat prima.
- Recensioni: Le gestisce lui. Dopo ogni cena chiede a ogni ospite com'è andata; se qualcosa non è andato, lo sai il giorno dopo, con la risposta già scritta.
- Fatture e contabilità: Legge le fatture che arrivano per email e gli scontrini della squadra, e li scrive nel registro per il commercialista.
- La squadra: Due volte al giorno manda alla squadra il riepilogo: coperti, allergie, compleanni. E ricorda le cose importanti.
- Segretaria vocale (Ultra): Quando chiamano a locale chiuso o in pieno servizio, risponde lei e prova a prendere la prenotazione. Se è urgente ti passa la chiamata, se no ti scrive chi ha chiamato e cosa voleva.
- Chat sul sito (Ultra): Gli ospiti scrivono sul tuo sito e lui risponde, anche a locale chiuso, nella loro lingua.
- Cassa, magazzino e ordini (Ultra): Incassi e coperti di ogni servizio, i piatti che vanno e quelli no, gli ordini ai fornitori pronti per lo chef.
- Consigli operativi (Ultra): Conosce i numeri del locale: ti dice i margini, cosa funziona e cosa no, e cosa cambiare per crescere.
- Pubblicità (Ultra): Gestisce le campagne su Meta, Google e LinkedIn e ti dice cosa porta prenotazioni.
- Email marketing: Scrive la campagna email ai tuoi clienti, carica le foto e ti manda la prova. Tu decidi quando parte. La newsletter periodica arriva con l'Ultra.
(Ultra: nel pacchetto Ultra, in arrivo)

## Numbers, with their sources
- 45 hours a week: the second job of a restaurant with 50 covers a day, beyond service (Sì Chef business plan, chapter 04).
- 15 hours a week come back to the owner (Sì Chef business plan).
- €31,800 a year: tables booked and never paid for, at 50 covers a day (Incrementoo 2025, business plan chapter 04). With the card as guarantee, no-shows pay.
- 22 covers a month pay for Sì Chef Pro, at €23 a cover (business plan).
- 44% of people booking on TheFork read more than five reviews before choosing (TheFork, June 2025).

## Who makes it
- Glowbright: an international AI automation and marketing agency, founded in 2019 by Federico Cappuccilli (CEO of Sì Chef); first it grew its clients with marketing, now it builds AI colleagues that work for them. Sì Chef is the one for restaurants.
- Track record: $30M+ revenue generated for clients · 65+ clients · 12 countries (Europe, Middle East, Africa, United States) · $5M+ ad budget managed · 24 five-star reviews, all on glowbright.io.

## Questions and answers
### What is Sì Chef?
Sì Chef is the AI colleague for restaurants, made by Glowbright. The owner writes to it or sends a voice note from the Sì Chef app, as to a colleague, and it does the restaurant's second job: bookings and email requests, the website and menus, social posts and graphics, review management, invoices and the accountant's register, and the team's daily recap. Nothing goes public without the owner's «sì».

### Is it a chatbot for guests?
No. Sì Chef works for the owner and the team, inside its own app. Guests meet its work: the website, the booking form, the replies to their emails and reviews. A chat on the restaurant's website is part of the Ultra package.

### Does it post or send anything by itself?
No. It prepares a test copy and asks; nothing goes public without the owner's yes.

### How much does it cost?
From €297 a month, VAT excluded, for Base; the other packages depend on the restaurant. The Sì Chef team gives the price in a ten-minute call, together with the bill for what the restaurant pays today; leave a number at https://sichef.ai/#contatto. Paid month by month, VAT excluded, no set-up costs.

### How long does it take to start?
Pro is ready in 10 working days.

### Does it answer the phone?
Only on Ultra, coming soon: the voice secretary answers when guests call after hours or mid-service, tries to take the booking, puts the call through to the owner only if it is urgent, and otherwise tells the owner who called and what they wanted. Base and Pro have no phone, SMS or WhatsApp.

### How does it stop no-shows?
For the bookings the owner chooses (events, weekends, chosen days or from a party size), the guest leaves a card in the booking form on the restaurant's site; if they don't come, the table is paid anyway.

### How does it handle reviews?
It manages them: after every dinner it asks each guest how it went, and when something went wrong the owner gets a reply already written to win the guest back.

### Who makes it?
Glowbright LTD, Limassol, Cyprus, since 2019: $30M+ generated for clients, 65+ clients in 12 countries.

### Is it already in use?
Yes: at Augusto Wine & Dine in Bruges, every day.

## In italiano
- «Prenotazioni, email, menu, sito, social e fatture: un nuovo collega nel tuo ristorante. Gli scrivi o gli mandi un vocale. E niente va in pubblico senza il tuo sì.»
- Il secondo lavoro: «Prima e dopo ogni servizio c'è un secondo lavoro. Non si vede, non si paga e non finisce mai: in un locale da 50 coperti, 45 ore a settimana.»
- Pacchetti: Base, Pro e Ultra (in arrivo); Enterprise da tre locali. Prezzo: da €297 al mese, IVA esclusa (Base); il resto in una chiamata di dieci minuti.
- Recensioni: le gestisce Sì Chef. Dopo ogni cena chiede a ogni ospite com'è andata; se qualcosa non va, il titolare ha già la risposta per riconquistarlo.

## Pages
- [Home](https://sichef.ai/): what Sì Chef is, how it works, the sixteen jobs, six tries you can play, the numbers, who makes it, the packages, the contact form
- [Come funziona](https://sichef.ai/#come) · [Cosa fa](https://sichef.ai/#cosa) · [Provalo](https://sichef.ai/#prova) · [Prezzi](https://sichef.ai/#prezzo) · [Contatto](https://sichef.ai/#contatto): parts of the home
- [Chi siamo](https://sichef.ai/chi-siamo): the company and the people
- [Lavora con noi](https://sichef.ai/lavora-con-noi): the sales team
- [Pacchetti](https://sichef.ai/prezzi): Base, Pro, Ultra and Enterprise side by side, row by row

Contact: info@sichef.ai (general inquiries) · hello@glowbright.io (Glowbright) · https://sichef.ai/#contatto