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About us

One builds. The other sells.

Sì Chef comes from a real restaurant, not from a blank page. Here is how, and who is behind it.

01 / How it was born

From a client in Bruges to a product for every restaurant.

  1. 01 · The clientAugusto Wine & Dine, BrugesAsks for a website, bookings and communication. Federico sees the hours the owner loses outside the kitchen.
  2. 02 · The proposal“I’ll install a colleague that does everything else”Federico has been building AI for years. The restaurant says yes, and pays.
  3. 03 · At workAugustino, every dayBookings, emails, menus in every language, invoices: done. The owner goes back to the dining room.
  4. 04 · It clonesSame product, the menu and the name changeEvery restaurant can have it in 10 working days.
  5. 05 · Sì Chef is bornFilippo: restaurants and salesHe knows the owners’ pains. Together: the definitive system for restaurateurs.

We don’t give you software. We give the restaurateur back their hours.

02 / Who’s behind it

Two halves that complete each other.

Product and delivery

Federico Cappuccilli

Years in AI. He has led teams inside multinationals and built agents that took over entire departments: sales, marketing, customer service.

Founder of Glowbright, since 2019: 65+ clients in 12 countries, over 30 million dollars of revenue generated for clients.

The first Sì Chef was bought by a client, Augusto Wine & Dine in Bruges: Federico built it and saw it could be cloned. He switches on every new restaurant in 10 days.

Sales and business development

Filippo

From the restaurant trade. He ran a company that worked for restaurants, an agency and systems to follow up clients: he has seen the owners’ pains from the inside, one restaurant at a time.

Millions of euros closed in person; the teams he has led have generated up to millions of euros a month.

He builds, trains and leads the sales team. He closes the first ten restaurants himself.

Federico for the product, Filippo for sales.

03 / Who builds it

Sì Chef is built by Glowbright.

An international AI automation and marketing agency, since 2019, today Glowbright LTD in Limassol, Cyprus. First we grew our clients’ businesses with marketing. Today we build the AI colleagues that work for them: 65+ clients in 12 countries. Sì Chef is the one for restaurants.

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