Sì Chef · the AI colleague for restaurants
You opened a restaurant to cook. And you do the admin.
The menu to update, the agency to chase, the invoices to find. Sì Chef does this second job for you: you message him or send a voice note, like a colleague. And nothing goes public without your yes.
- Pro: €497 a month, VAT excluded
- Ready in 10 working days
- Already at work in a real restaurant
Sì Chef at Augusto Wine & Dine, Bruges. A real day.
You close at midnight. At nine you’re already on the phone with the supplier.
Then the bookings, then the post you’ve been putting off for a month, then the invoice your accountant is waiting for. Your family sees you on Sunday. Maybe.
«I don’t have a life any more»
45 hours
a week outside service, for the team of a 50-cover restaurant. More than four restaurateurs in ten work 60 hours or more.
Finally, you go home when the kitchen closes.
«I pay everyone and nobody answers»
€4,993
a month on the agency, the designer, the website, bookings, newsletter, a secretary and your own time. Seven suppliers, nobody in charge.
You no longer have to chase anyone: instead of seven suppliers, one colleague.
«The money goes out without me seeing it»
up to €59,800
a year on people who book and don’t turn up, calls missed at peak hours and waste in the kitchen.
Whoever books a group on your website leaves a card: if they don’t come, the table is paid for.
«I’m afraid I won’t make it»
29,097
restaurant businesses closed in Italy in 2024, against 10,719 opened. Almost three closures for every opening.
A colleague that never sleeps and never forgets.
Sources: FIPE-Confcommercio, Rapporto Ristorazione 2026 (restaurateurs’ hours, Table 4) and Rapporto 2025 (closures and openings 2024); Square and American Express 2024 (owner’s hours); Incrementoo 2025 (no-shows 12.8%); CCNL Pubblici Esercizi. Estimate for a restaurant doing 50 covers a day: Sì Chef business plan, chapter 04.
You’re not short of software. You already have too much.
Contrary to what you’ve been sold, the problem isn’t the tool. The booking platform, the social agency, the designer, the till system: each does one piece, and the work of holding them together stays with you. From memory, between one table and the next.
Sì Chef is the opposite of a tool. It’s a colleague: it knows the restaurant, does the work, and nothing goes public without your yes. There’s nothing to learn: you message him in his own app, or send a voice note, like a colleague.
Others give you a tool. We give you the work done.
The same jobs as today. One head holding them together.
Nobody is replaced: the chef stays the chef, the manager stays the manager. Sì Chef takes over what steals their hours today.
| The job | Who does it today | With Sì Chef |
|---|---|---|
| Bookings and groups | The owner, between one table and the next | Books, moves and cancels tables in your system. For group emails, he brings you the reply already written |
| Menu and website | Nobody: it costs, it takes time, it gets put off | One voice note and the menu is on the website in every language, with the PDF to print |
| Social and graphics | An agency at €800 a month, or nothing | Posts, stories and posters in the restaurant’s brand. You just say “go” |
| Invoices and accounting | Hours hunting for invoices: “which card did I pay with?” | From emails and photos they file themselves, in the archive and the accountant’s register |
| Orders and stock | The chef, by eye, after service | Ultra · soon: an order proposed from consumption and bookings, the chef confirms it |
| Reviews | Nobody answers | After every dinner he asks every guest how it went |
| Ads and newsletter | An agency, or nobody | In the Ultra package: campaigns followed, newsletter ready, results every Monday |
| The team | The owner, out loud, before service | Twice a day he sends the team the recap: covers, allergies, birthdays |
| The restaurant’s memory | In the owner’s head | Everything in the Sì Chef app, 24 hours a day, in every language: whoever looks, finds |
And more: allergens, Google listing, translations, the team’s recap. Nothing goes public without your yes.
Every job in detailThree real days, from a real restaurant.
You write, or you send a voice note. It does the job, and asks your yes before publishing.
I’ve also updated the “Hours” highlight on Instagram.16:24The first Sì Chef was bought by a client.
Augusto Wine & Dine, in Bruges, asked Glowbright for a website, bookings and communication. Federico built an AI colleague that does everything else; the restaurant paid for it and uses it every day.
Building it, he saw that the same system serves every restaurant: the menu, the hours, the tone and the name change. That’s how Sì Chef was born.
We’ll publish Augusto’s numbers when we have them, not before.
The full storyAt work
Augusto Wine & Dine, Bruges. A client who paid for it.
Who builds it
Glowbright: since 2019, 65+ clients in 12 countries.
Your name
Every restaurant has its own Sì Chef, with the name it chooses.
Remember the €4,993 a month? We ask you for 497.
Tick what you pay today. It does the sums.
- €1,624
And the takings you lose without noticing
Estimate for a restaurant doing 50 covers a day. Not counted in the bill. With the card guarantee, a group that books and doesn’t come still pays.
Today, every month
€4,993
With Sì Chef, every month
€497
Pro: a new website, bookings with a card guarantee and the AI colleague.
€4,496
a month that stays with you
€53,952
a year
not counting the takings you lose today: up to €59,800 a year.
Market prices of the individual services and estimate of the owner’s hours: Sì Chef business plan, chapter 04 (sources: CCNL Pubblici Esercizi, TheFork, Incrementoo 2025, FIPE 2025). We do your real bill on a call.
Today 4,993 euro a month.
Pro: €497 a month.
Sì Chef
€497a month
Base €297, Pro €497, Ultra €997 a month, VAT excluded. One fee, no set-up cost, instead of seven suppliers. Pro is ready in 10 working days.
- New website, in every language, with direct bookings
- Bookings with card guarantee: groups that don’t turn up still pay
- Sì Chef in his own app, 24 hours a day, in every language: social, graphics, reviews, invoices and the team’s recap
- Ready in 10 working days
- Paid month by month, VAT excluded
- No set-up cost
Ten working days. Then you cook.
- Day 1A callMenu, hours, team, suppliers and what costs you the most time. We open the Stripe account together.
- Days 2–5The new websiteDesigned around your restaurant, in every language, with direct bookings and card guarantee.
- Days 6–9Sì ChefConnected to the website, bookings, email and social. It learns the restaurant.
- Day 10You startThe team joins the Sì Chef app and gets a one-page guide. You look after the kitchen and the guests.
From here, three roads.
- 01If nothing changesAnother twelve months of the phone during service, posts put off, invoices to hunt for in the evening. Seven suppliers to pay and to chase, and the work of holding them together stays yours.
- 02If you patch itOne more system to learn, one more agency to keep an eye on. One more supplier, the same second job.
- 03With Sì ChefIn 10 working days you have a new website, bookings with card guarantee and a colleague who does the rest, and nothing goes public without your yes. €497 a month. You look after the kitchen and the guests.
Quandoo has closed: around 6,000 Italian restaurants must choose a new booking system by 31 December 2026.
Sources: Quandoo, “Un aggiornamento importante sui servizi di Quandoo” (quandoo.it/important-update); FIPE-Confcommercio, 19 February 2026 (almost 6,000 restaurants in Italy).
Let’s talk. Ten minutes on the phone is enough.
Leave your number and we’ll call you back. Or pick the time yourself, straight from the calendar.
Leave your number. We’ll call you.