Mark R.
last night, 4 people
Good dinner, but the main course came after forty minutes and nobody told us anything. A shame, it's a lovely place.
You look after the kitchen and the guests.
To everything else, it says:
Tap “Sì” to come in
sichef.ai · the AI colleague for your restaurant
You look after the kitchen and the guests.To everything else, it says yes.
Bookings, email, menus, website, social and invoices: a new colleague in your restaurant. You write to it or send it a voice note. And nothing goes public without your yes.
sìchef
The second job
A restaurant isn’t just cooking and service.
Before and after every service there’s a second job. Nobody sees it, nobody pays for it, and it never ends: in a 50-cover restaurant, 45 hours a week.
Sì Chef business plan, chapter 04
01 / 03
Saturday night, a full dining room. An email arrives from a group of 12.
What if the reply were already written?
02 / 03
A table for 10 is booked. Nobody turns up.
What if the table were paid for anyway?
03 / 03
Sunday, the restaurant is closed. Invoices, the hours on the website, tomorrow’s post.
What if it were all done already?
Sì
Sì Chef takes care of everything else. And nothing goes public without your yes.
Already in service every day at Augusto Wine & Dine, in Bruges
How it works
01
You write to it.
A message or a voice note, as to a colleague. Nothing to learn.
02
It does it.
It prepares a test copy of the website, in every language. And shows it to you first.
03
You say yes.
One tap, and it goes live. Without your yes, nothing goes out.
Today
Sì Chefadmin
11 o'clock recap · today 9 bookings at lunch and 14 at dinner, 21 tomorrow. Esposito, 3 people at lunch: a pushchair.11:00What it does
Instead of seven suppliers, one colleague.
You write to it or send it a voice note, as to a colleague. And nothing goes public without your yes.
Swipe sideways · twelve jobs
Ultra: in the Ultra package · Soon: ready, not yet live in the first restaurant
Your turn · six tries, two minutes
Watch it work.
Six moments from a real day. Tap where you see the red mark: it does the rest.
01Saturday, 17:00
Who's coming tonight? Ask him.
Write to him as you would to a colleague, or send a voice note: you get tonight's room, with names, allergies and birthdays. At 11 and at 17 he sends it to the whole team by himself.
Ask him as you would a colleague: you get tonight's room. At 11 and 17 he sends it by himself.
Today
Sì Chefadmin
11 o'clock recap · today 9 bookings at lunch and 14 at dinner, 21 tomorrow. Esposito, 3 people at lunch: a pushchair.11:00📎Who's coming tonight?
02Saturday, 11:20
A group of 12 writes by email.
He brings you the reply already written, in your tone. You say yes twice: once for the draft, once before it goes.
The reply is already written. You say yes twice, and it goes.
Today
Sì Chefadmin
11 o'clock recap · today 9 bookings at lunch and 14 at dinner, 21 tomorrow. Esposito, 3 people at lunch: a pushchair.11:0003Now you type
Your website. Change it with a message.
Nothing to learn. Write to him as you would to a colleague, or send a voice note: he prepares a test copy, and it only goes live after two yeses.
Tap the field and write to him. He prepares a test copy; it goes live after two yeses.
Write to him, for example
We're closed on Mondays, update the hours.
Today
Sì Chefadmin
11 o'clock recap · today 9 bookings at lunch and 14 at dinner, 21 tomorrow. Esposito, 3 people at lunch: a pushchair.11:00Sì Chefadmin
PDF
Here's the updated menu, ready to print.15:12À la carte menu · A4 · EN.pdf4 pages · 1.2 MB
📎
Your restaurantMenuBookFind us
Home cooking, every night.
Opening hours
- Monday12–14:30 · 19–22:30
- Tuesday – Saturday12–14:30 · 19–22:30
- Sunday12–15
04Now you try
An invoice has arrived.
Drag it into the chat. He files it by month and supplier on Drive and writes it in your accountant's register: the whole of your accounts opens up.
It's in the chat, ready to send: tap Send. He files it by month and supplier on Drive and writes it in your accountant's register.
Today
Sì Chefadmin
📥 Invoices in the inbox · two new this morning, Rossi Dairy and the energy bill. Filed and in the register.08:30Sì Chefadmin
🧾 Receipt · Gabriels, 44.44 litres, total €95.06 (VAT €16.50), paid on 19/10. Filed in Accounts/2026/10 · October.08:52AttachmentInvoice 2026-0871 · Adriatica Seafood.pdfPDF · 162 KB
Adriatica Seafood LtdFresh fish for restaurants
Your restaurant
| Sea bass, 6 kg | 138.00 |
| Red prawns, 3 kg | 285.00 |
| Clams, 8 kg | 176.00 |
| Tuna, 4 kg | 248.00 |
| Delivery | 20.00 |
Net€ 867.00
VAT 10%€ 86.70
Total€ 953.70
Sample document
05The social calendar
Tomorrow's post: A or B?
You approve the post calendar once, for months. The evening before, he sends you two versions with the text already written in Italian and English: you tap the one you prefer. If nobody chooses, A goes out.
The evening before, two versions with the text written. Tap yours; if nobody chooses, A goes out.
Today
Sì Chefadmin
11 o'clock recap · today 9 bookings at lunch and 14 at dinner, 21 tomorrow. Esposito, 3 people at lunch: a pushchair.11:00Sì Chefadmin
I've also updated the «Menu» highlight on Instagram.15:1406The review
Five stars go to Google. The rest come to you.
After every dinner he asks every guest how it went. Five stars: he sends them to write it on Google, and your reviews grow. Fewer than five: it stays with you, privately, with the reply already written to win the guest back.
Five stars go to Google. The rest stay with you, with the reply to win the guest back.
Today
Sì Chefadmin
📨 The review campaign: last night's guests got the «How was it?» email. Five stars are sent on to Google.12:30Done
Six things to try.
Each one takes less than a minute. You watched the others happen by themselves.
- Tonight's recap
- Group answered
- Website updated
- Invoice filed
- Post chosen
- Review answered
07The rest
The rest: one tap, and it's done.
A booking on the fly, a new dish, a reminder, the evening's closing. Tap the button in each chat.
Bookings in the chat
«Put Rossi down for Friday at 8, four people.» He checks there's room and books it.
Today
Put Rossi down for Friday at 8, four people.15:40 ✓✓
Sì Chefadmin
Friday at 20:00 there's room. Rossi, 4 people. Shall I book it?15:40Menu and print
A new dish: on the website in every language, then the menus to print.
Today
Take off the risotto and put on the Mantuan pumpkin ravioli, 22 euros.15:10 ✓✓
Sì Chefadmin
Test copy ready
Risotto off, ravioli on, descriptions in every language on the menu. The chef confirms the allergens.15:11Reminders
«Remind me at 11 to call the supplier.» At 11 he reminds you.
Today
Remind me at 11 to call the fish supplier.09:20 ✓✓
Sì Chefadmin
Fine: at 11 I'll remind you here.09:20Sì Chefadmin
⏰ Reminder · call the fish supplier.11:00Till, stock and ordersUltra · soon
Every evening's closing, and the order ready for the chef.
Today
Sì Chefadmin
Closing · €4,120 taken, 86 covers, average bill €47.90. Best seller: pumpkin ravioli. Slowest: vitello tonnato.23:40Sì Chefadmin
The mozzarella runs out at lunch tomorrow and the burrata is below stock. Shall I prepare the order for the supplier?23:40
The numbers
45hours
a week, on top of service. In a 50-cover restaurant.
Estimate for 50 covers a day · Sì Chef business plan, ch. 04
15hours
a week come back to you.
Sì Chef business plan
€31,800
a year in tables booked and never turned up. With the card as guarantee, no-shows pay.
Incrementoo 2025 · Sì Chef business plan, ch. 04
22covers
a month pay for Sì Chef. Less than one a day.
At €23 a cover · Sì Chef business plan
About us
Who builds Sì Chef.
Glowbright.io
An international AI automation and marketing agency, since 2019. We started out growing our clients with marketing. Today we build the AI colleagues that work for them. Sì Chef is the one for restaurants.
- Revenue generated
- $30M+for our clients, through marketing and automation.
- Clients
- 65+businesses, from small firms to industrial groups.
- Countries
- 12across Europe, the Middle East, Africa and the United States.
- Ad spend managed
- $5M+in online advertising, measured down to the last euro.
24 reviews. All five stars.
Restaurants, clinics, tradespeople, shops and industrial groups. Once they try us, they stay.
★★★★★
“I booked a 30-minute call on Monday. By Friday the site was live. They used our own words for the copy, the booking button is the first thing people see, and we had three new table requests that weekend.”
Giulia F., Casa Ferrante
★★★★★
“We had a domain and a logo and nothing else. One call on Tuesday, a preview on Thursday, and the site was live before the weekend. Guests now find the menu and the phone number without calling us first.”
Elena M., Osteria Moretti
★★★★★
“Glowbright was a completely different experience. Quality work, the deadline was kept, and the final team is just incredible.”
Daniel O., Harbour Street Kitchen
★★★★★
“The scope was clear from the start, which is why it finished on time. No extra pages, no surprise invoices. The quote form works, and the first job that came through it covered the whole cost.”
Mateo R., Ruiz Roofing
★★★★★
“We needed a fast turnaround without cutting corners. Glowbright delivered a clean, high-converting website in 3 days and still managed to refine every detail. The final result looks like it took three times as long.”
Priya N., Bloom & Co.
★★★★★
“Glowbright rebuilt our website in just 5 days. Then we asked if they could rebuild also our webshop and they did it in just 2 weeks, and we were astonished... Checkout used to take five steps and now it takes two, and our conversion rate has gone from 1.4% to 2.3% since launch. I was nervous about the investment, but it paid for itself by the second month.”
Elena M., Olive & Thread
★★★★★
“Federico and its team are exceptional! We had few consultancy call for our LinkedIn Campaigns and his explanation was nothing short of fantastic. I found extremely helpful and rewarding on the long run — he is a person with a lot of knowledge and is really available and kind. I would recommend him and his team to everyone.”
Nicoll C.
★★★★★
“Their marketing and advertising work completely changed our results. Within the first month of the new campaigns, our cost per lead dropped by 38% and we started seeing consistent inbound inquiries every single day.”
Lena V., Arcadia Interiors
★★★★★
“Glowbright delivered more than I expected, and I am really satisfied of our partnership. I am definitely going to work with them for a long time.”
Thomas B.
★★★★★
“I expected a long brief and a lot of back and forth. It was one call, then a preview I could actually understand. The site went live on day four, and our phone number and opening hours are correct on every page.”
Owen B., Briggs Electrical
★★★★★
“I’m not technical, and I didn’t have to become one. They explained the one decision that mattered, the call-to-action, and left the rest alone. The site was live in four days and looks like we spent months on it.”
Clara N., Nguyen Accounting
★★★★★
“I was nervous it would drag on. It didn’t. They took what we said on the call, built a site that looks like us, and had it live in four working days. The first enquiry came in the same afternoon.”
Samir P., Patel Joinery
★★★★★
“I’m not a technical person, and I was worried I’d be lost in every meeting. It never happened. They explained each decision in plain language and always told me why, not just what.”
Dr. Sofia L., Lindqvist Dental
★★★★★
“Working with Federico and its team was a great experience. After some less positive experiences with freelancers, it was a breath of fresh air. The team always goes the extra mile, works quickly, and explains everything well. They are very proactive and willing to help with extra issues. Besides the pleasant collaboration with this team, the results my webshop showed after the first campaigns were very good, with significant growth in conversion rate and revenue. From now on, I’m working with this team!”
Nicolien W., Mayame
★★★★★
“Glowbright set up AI automation for our customer support and order processing. What used to take our team several hours a day now runs almost by itself, and response times improved dramatically. It feels like we gained two extra people overnight.”
Theo B., Velvet & Vine
★★★★★
“It’s truly remarkable how they looks at marketing from a holistic point of view. Their collective understanding in which different components and strategies can combine to form a coherent and significant marketing campaign is simply unmatched.”
Robert V.
★★★★★
“The team of glowbright has been exceptional. I wholeheartedly recommend them to anyone looking for marketing services.”
Mory K., Guiter SA
★★★★★
“We had no website and no time to manage one. Glowbright asked what we sell and who we sell it to, then built the rest. Five working days later patients could see our services and call us without asking for directions.”
Dr. Hanna B., Berg Skin Clinic
★★★★★
“We needed something live before a trade fair, not a six-week project. One call, our logo and colours on a clean starting design, and the site was up in three working days. Two demo requests came in before we even left the stand.”
Jonas A., Fieldnote
★★★★★
“Glowbright rebuilt our entire site and booking system in just 4 days. The design feels premium, the pages load instantly, and we haven’t had a single technical issue since launch. Quality like this usually takes months.”
Marcus H., Northpine Outfitters
★★★★★
“We’ve done four projects with Glowbright over three years, including our mobile app, which now has around 12,000 active users. The fourth project got the same care as the first, and that’s rare.”
Amira C., Routewise
★★★★★
“I’ve been fortunate to collaborate with Glowbright on various projects. Their exceptional professionalism and diligence stand out, especially their unyielding commitment to quality and efficiency. Federico the owner has an all around comprehensive understanding of marketing, which enables him and his team to conceive and implement successful strategies. Glowbright’s marketing expertise, coupled with their commendable work ethic, positions them perfectly to aid any business. I wholeheartedly endorse their skills and abilities.”
Marco P., EIFEC
★★★★★
“We asked Glowbright to build AI tools that handle lead qualification and follow-ups. The system now scores every inquiry, sends personalised replies, and books meetings automatically. Our sales team finally focuses on closing instead of chasing.”
Camille R., Horizon Advisory
★★★★★
“I cannot emphasise enough how impressed I am with their exceptional skills and dedication. Glowbright truly goes above and beyond to deliver outstanding results that far exceeded my expectations.”
Nick S.
The packages
Three packages. Choose how much work you give it.
BaseTo start
€297
a month
A new website, run by Sì Chef: menu, hours, copy and updates.
No booking system.
Let’s talkProRecommended
€497
a month
Sì Chef in full: the website, bookings with the card as guarantee, social, graphics, reviews, invoices and the team.
No ads, email marketing, phone, website chat, till, stock or orders.
Let’s talkUltraComplete
€997
a month
All of Pro, plus: ads and email marketing done by Sì Chef, a voice that takes bookings when nobody answers the phone, the chat on your website, the till, stock and orders. And a dedicated account manager.
Let’s talk
Three or more restaurants?
Enterprise: Pro at €397 a restaurant, with an extra layer to run them all together. Enterprise Ultra, for groups and franchises, on quote.
- Prices a month, VAT excluded
- Pro is ready in 10 working days
Let’s talk. Ten minutes on the phone is enough.
Leave your number and we’ll call you back. Or pick a time in the calendar.
Leave your number. We’ll call you.
Sample chats: names and numbers are made up.